Mercedes-Benz outperforms BMW, taking the lead in the U.S.
Mercedes-Benz posted a 17 percent sales increase in December 2013, with a total of 33,007 units delivered, ending a two year reign by rival BMW as America’s best selling luxury car brand. For the full year 2013, the Mercedes-Benz’s sales rose 14 percent to 312,534 units or 3,254 units more than BMW. Mercedes-Benz’s performance was led by the new entry-level CLA, and revamped mid-size E-Class and premium S-Class cars.
Mercedes said 75 percent of buyers of its new CLA model, which starts at US$30,000, were new to the brand. Since the car’s debut in late September, sales totaled 14,113.“The CLA has been one of the best product launches we’ve done in 20 years,” Steve Cannon, chief executive officer of Mercedes-Benz USA said.
Lexus, the top-selling luxury-auto brand in the U.S. for 11 years through 2010, posted a 14 percent increase in December, helped by the entry-level IS sedan, which more than doubled sales to 5,414. Deliveries rose to 34,757 for the month and climbed 12 percent to 273,847 for the year.
Audi sales in the U.S. rose 15 percent to 17,013 in December. Volkswagen Group’s luxury brand which reported gains of 53 percent for the Q7 SUV and 43 percent for the A6 sedan. Sales for the year rose 13 percent to 158,061, an all-time high.