Mercedes-Benz opens new store concept in Kuala Lumpur
Mercedes-Benz Malaysia and its authorised dealer Cycle & Carriage Bintang Berhad have opened the all-new Mercedes-Benz City Store, the first of its kind in Malaysia, at TREC Kuala Lumpur along Jalan Tun Razak.
The Mercedes-Benz City Store is a new retail outlet of C&C Bintang which replaces the showroom that was situated further along the same road for many years. The 9,373 sq ft Mercedes-Benz Cycle & Carriage Bintang TREC Autohaus is able to display 7 vehicles in its showroom. Unlike traditional Autohauses, this latest one in the Malaysian network has a new look with the latest in modern interior design and furnishing.
Additional features in the RM4.3 million facility include a private iShowroom lounge and exclusive bar and lounge as well as interactive signage. The Autohaus sets itself apart in appearance with a black ceiling, wood finishing, wallpaper with multiple colours and lighting which amplifies the vibrancy of the brand. The chosen location, which is in an entertainment hub, permits such loud interpretation.