Mercedes-Benz inaugurates first ‘Mercedes me’ lifestyle retail concept in Hamburg
Mercedes me is designed to offer customers (current and future) greater access to the Mercedes-Benz brand. The stores offers touchscreen displays that allow customers to research products and services on offer. There are also configuration tools and staff to provide further information, as well as a restaurant lounge and exhibition area for art exhibits, readings or concerts.
The Mercedes me store in Hamburg opens June 7, 2014. The official opening ceremony will be held on June 14, when the store will open an exhibition of German photographer Olaf Heine.