Mercedes-Benz aims to boost awareness with Chinese through travel
German luxury car-maker Mercedes-Benz (Daimler Group) is set to expand its business into international tourism, thanks to a new alliance with Chinese luxury travel agency HH Travel. The collaboration targets outbound Chinese tourists (especially to Europe), and seeks to provide custom-tailored luxury experiences that meet travelers’ increasingly high expectations. Customers will be offered rare and exclusive travel opportunities through Mercedes-Benz’s considerable global connections.
Mercedes-Benz is the first luxury car-maker to explore the possibilities of the country’s luxury tourism, a market with sales of 230,000 Mercedes units in 2013, 11 percent more than the previous year.
HH Travel, a subsidiary of Ctrip, has attained great success in the luxury travel industry since its establishment in 2012. In early 2013, the agency offered a trip around the world in 80 days for 1.18 million yuan ($194,900). It sold out within 15 seconds of becoming available. HH Travel will primarily be responsible for marketing in the partnership, with Mercedes-Benz taking on the responsibility of designing and manufacturing new products.
Prices for Mercedes-Benz Travel products, which hit the market in late February, have yet to be determined.
adapted from China Daily