MCM unveils renovated store in Hong Kong

German leather goods brand MCM has introduced its new façade at Hong Kong’s Entertainment Building flagship store at 30 Queen’s Road Central. Conveying mask-like characteristics, the exterior design crafted by local firm AT ZERO DESIGN LTD bears a diamond shape and golden skin inspired by the brand’s signature brass plate insignias. The store’s rhombus-shaped entrance also draws inspiration from MCM’s iconic logo design while also establishing a connection with the surrounding environment.

MCM revamped store Hong Kong