MCM opens new U.S flagship in Soho, NYC
German luxury leatherwear brand MCM confirms the opening of a new flagship store in New York’s SoHo at 100 Greene Street (pictured above). The store will not only feature products with the brand’s familiar Cognac Visetos logo pattern but also newer, more sophisticated logo-free merchandise designed to attract luxury customers who have moved beyond exterior status symbols.
“Our classic pieces appeal to our loyal customers but our cleaner silhouettes draw the attention of a new shopper, MCM’s international chief executive officer Paolo Fontanelli tells WWD, “These pieces have minimal overt MCM branding. ”