Max Mara unveils stream of consciousness eyewear
The Italian fashion giant has debuted Max Mara Prism in Motion, sunglasses featuring text by Martin, a UK artist known for her stream of consciousness drawings and for “Liveography” – live performances where drawings are projected to sound and music. Based on digitally reproduced artwork, the glasses are in cat like or large volume shapes. Using Safilo’s Optyl@ technology, involving thermosetting plastics, actual paper is inserted into the glasses to create a numbered edition of just 1,000 pieces.
The Prism in Motion collection was unveiled during Paris fashion week, in a soiree hosted by artist Martin and Maria-Giulia Prezioso Maramotti, the granddaughter of Max Mara
’s founder, in their Faubourg St Honoré flagship. Guests – including Inès Sastre, Ana Giradot, Gabriel Kane Lewis, and Killian Hennessy. All posed in the eyewear, captured by 11 high-tech cameras in a 3D process known as Spin by Sharingbox. The Max Mara Shantell Martin sunglasses retail for 330 euros and are now available at Max Mara boutiques, e-commerce and high-end opticians worldwide.
Max Mara Prism in Motion sunglasses – Max Mara