Max Mara relocate to a larger flagship location in Bucharest, Romania

Leading luxury retailer in Romania, Alsa Group confirmed to CPP-LUXURY.COM the relocation of the Max Mara mono-brand store to a new flagship location in the capital city of Bucharest, on the same highstreet (Calea Victoriei) but in a much larger space and with increased visibility and parking. Max Mara will occupy the location of the former store of Italian fashion brand Stefanel.

The new Max Mara flagship will boast the latest international design concept of the brand and the opening is estimated for December this year. This marks an important move for Alsa Group, as the long time franchisee of Max Mara, ensuring the highest standard of representation of the Italian brand on the Romanian market. Alsa Group is also the franchisee of Ermenegildo Zegna, Pal Zileri and Emporio Armani on the Romanian market.