Max Mara prepares major travel retail expansion

The opening today of Max Mara‘s new store at Copenhagen Airport marks the beginning of a major travel retail development for the Italian luxury women’s apparel group. Max Mara expects to open 50 new travel retail stores in the next five to six years.

The new space was designed by Duccio Grassi Architects, with an average size between 60 and 100 square meters. The product offering of the travel retail stores includes the ‘S Max Mara Here is the Cube line, dresses, sweaters , small leather goods and footwear, with a focus on sneaker collection couture.

By 2014, five new travel retail stores will open in Madrid ( two stores in teaching Weekend Max Mara) , Malaga and Munich. The objective is to arrive at an altitude of 50 stores in the next five to six years , focused mainly in Europe, Asia and the United States.

Max Mara new travel retail concept