Max Mara opens this week new flagship store in Bucharest, Romania

Italian luxury women’s wear brand MAX MARA opens this week its brand new flagship store in Bucharest, Romania on leading shopping high street Calea Victoriei. The new store reflect Max Mara’s latest interior design concept and houses Max Mara’s first line as well as SportMax.

The new Max Mara flagship store is not only the largest among international luxury fashion brands in Bucharest, with impressive frontage and visibility, but also among the largest stores of the brand in Eastern Europe. Max Mara in Romania is operated in franchising for over 10 years by Alsa Group, the former location being situated on Calea Victoriei too, however, in a much smaller location. The new opening reflects the maturity of the brand on the Romanian market, with solid and constant financial results for the past years.