Max Mara opens redesigned flagship store in New York at Madison Avenue

The opening event of the Max Mara flagship in New York unveiled not only the stunning reimagined space, but saw the release of a special edition mini Whitney Bag. While the bag boasts vibrant, jewel-tone colors and a luxe velvet material, the newly conceptualized store boasts approximately 5,000 square feet in the Victorian-style building located on Madison Avenue and 68th Street.

The refurbished space, designed by Duccio Grassi Architects, highlights the spirit of the Max Mara brand through a manifestation of its Italian heritage and contemporary energy.

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