MAX MARA celebrate 60th birthday with exhibition in Moscow
Italian fashion house Max Mara is celebrating its 60th birthday with an exhibition at the prestigious State Historical Museum in Moscow, following stints in Berlin, Tokyo and Beijing.
“Coats! Max Mara, 60 Years of Italian Fashion,” tells the story of the label’s heritage, with a focus on its most iconic and influential garment: The coat. Roughly 70 rare coat designs, from the 1950s up to present day, will be displayed alongside sketches and photographs from Max Mara’s archives. Standouts include the popular 101801 camel coat, a fur-trimmed paletot (said to have been a personal favorite of Katherine the Great) and designs from past contributors like Karl Lagerfeld and Narciso Rodriguez. Photography highlights include images from campaigns shot by industry leaders like Steven Meisel and Richard Avedon.
In addition, the exhibition will feature a special section dedicated to art, with themed installations and works from contemporary artists like William Wegmam alongside an all-new artwork by St. Petersburg’s Valery Katsuva, commissioned by Max Mara exclusively for the show.
The “Coats! Max Mara, 60 Years of Italian Fashion” exhibition in Moscow runs from October 12th to January 10th, 2012.