Maserati to expand dealer network
Italian luxury carmaker Maserati will double its dealership network to about 500 by 2015 to sustain demand for its Ghibli and Quattroporte luxury sedans.
Owner Fiat Group is investing in Maserati as part of a plan to boost global sales of Italian-made luxury models to end losses in Europe. The manufacturer targets lifting Maserati’s sales nearly fivefold to 75,000 vehicles in 2018. The brand is already set to match 2013’s full-year deliveries of 15,400 vehicles by the end of June.
Maserati plans to more than triple revenue to 6 billion euros ($8.2 billion) in 2018 as it introduces new models, including its first ever sport-utility vehicle and the Alfieri sports car. The brand’s cheapest model currently is the $66,900 Ghibli. With prices at that level, the profit margin needs to be double digit.