Maserati debuts luxury lifestyle concept in Milan
Italian luxury car-maker Maserati has recently opened in Milan on Piazza Fedele ‘Casa Maserati’, an innovative cross-sector luxury lifestyle project which encompasses a retail store featuring the Maserati accessories collections and a Lounge Bar, engaging existing and potential customers through a unique experience.
This new retail in the heart of Milan has enabled Maserati to reinforce its relationships with its corporate partners – Ermenegildo Zegna, Bulgari, La Martina and Dr. Vranjes. The store will also feature a number of other outstanding Italian brands – Poltrona Frau, Venini, Frigerio, Unopiù, Caffitaly and Montante.
Major associations have also been established with the partners who work with Maserati on a permanent basis during the seasonal Winter and Summer Tour events – Gruppo De Angelis Costruzioni, Cantine Ferrari, Samsung, Pirelli, Courmayeur Montblanc and Cortina Turismo – who, together with new additions – Excelsior Hotel Gallia and Elite Model Management, help to enrich Casa Maserati’s scope and lifestyle offering.
All of Maserati’s models will alternate as static exhibits in the forecourt, while the brand will also offer test drives alongside a professional instructor from former Formula 1 driver Andrea de Adamich’s Master Maserati Driving School.