Marriott International creates new group for 8 luxury brands

Following its merger with Starwood Hotels, Marriott International has created a new division for all its eight luxury brands.

Spanning across 61 countries, the Marriott International Luxury Brands group now includes St Regis, The Luxury Collection and W Hotels brands, in addition to The Ritz-Carlton, Ritz-Carlton Reserve, Bulgari Hotels & Resorts, Edition and JW Marriott.

In 2017, Marriott International is scheduled to open nearly 30 luxury hotels and has a total of 180 luxury hotels in its development pipeline, including 20 new countries such as Iceland, Nepal and Cuba.

Tina Edmundson, global brand officer, Marriott International said  “With luxury travel up nearly 50 per cent over the past five years, we see a long runway for growth at the high-end and have a world-class, dedicated luxury structure in place to nurture and strengthen this coveted portfolio of eight diverse luxury brands.”

St Regis, Dubai