Mappin & Webb reopens London flagship on Regent St following renovation

British jeweler Mappin & Webb celebrated the reopening of its London flagship on Regent street on Tuesday night following an extensive renovation.

Brian Duffy, the brand’s chief executive officer, explained that the revamp of the Regent Street space is part of a wider relaunch of the Mappin & Webb brand. “We had to do it all over again — choose an ambassador, elevate the product and rebuild the store. This has been a work in progress for the past 18 months,” Duffy told WWD.

The brand has stores at a number of locations across the country including Old Bond Street in London, as well as in other cities in the U.K. such as Glasgow, Manchester and Cambridge.

Duffy stressed the importance of having a presence on Regent Street. “Architecturally it’s the most beautiful street. It lost its beauty for a while in the Seventies and Eighties, but I think the Crown Estate has been doing an incredible job reimagining the street.”

The brand has appointed its first ambassador — British actress Gabriella Wilde, who is primarily known for her roles in films including “The Three Musketeers,” “Carrie” and “Endless Love.”