Malaysia to be promoted as a luxury lifestyle destination
Last year, Malaysia and China were the only countries in Asia among the 10 most visited in the world, Malaysia being in 9th place, while China was in 4th place. Malaysia’s Ministry of Tourism announced it would step up worlwide promotion of luxury lifestyle holidays and MICE (meetings, incentives, conventions, exhibitions). Luxury lifestyle will be promoted including tax free shopping, special charters to tourism destinations with no scheduled flights, helicopter rides to see the capital of Kuala Lumpur etc.
Luxury lifestyle tourism is estimated to have brought earning of over 14 billion euros in 2010 for a total number of 24,6 million foreign tourists. The new promotions will be run in tandem with the existing themed promotions on health and SPA, nature, heritage.
adapted from Bernama