Major Tiffany 175 anniversary celebration in Milan

Tiffany anniversary event presenting Rubedo in Milan at Area 56

To celebrate its 175th anniversary, American based jeweller Tiffany & Co. has unveiled its latest RUBEDOTM metal, a new alloy for jewelry, during a lavish event at Area 56 in Milan, Italy, which took place this week. The evening featured ballet and contemporary dance.

RUBEDO metal is a new alloy for jewelry that jewelers are able to select after years of careful and painstaking research. The color is pink aurora alloy is lightweight yet durable, glossy, luster of great scenic effect. Metal RUBEDO Tiffany collection debuted in 1837, an iconic collection that highlights the shine of the metal. A limited edition for only 2012 that bears the signature of founder Charles Lewis Tiffany.