Major international luxury brands expand in Australia

French luxury maison Hermes inaugurated last week an extension to its flagship store in Sydney. The 92 sqm additional space will see the store increased its menswear and homeware offerings. With the occasion of the inauguration, Hermes’ Executive Vice President Ms Gonzalez-Cristobal said: "The Australian customer is incredibly sophisticated, like in Italy and Japan. Women know how to play with colour and neutrals and the men are very elegant. Over 70 per cent of our customers here are local."

In November this year, Louis Vuitton will open a sleek new flagship shop triple the size of the brand’s outlet at the corner of Castlereagh and King Streets. The new boutique, at the corner of King and George Streets, will house three levels of menswear, womenswear, leather goods and accessories. It follows the opening of Burberry‘s new Sydney flagship store in April, which is more than double the size of its previous boutique.

Chanel has opened a temporary store within Westfield Sydney, while its permanent Castlereagh Street store is closed for renovations. The new-look boutique, designed by international architect Peter Marino, will be finished at the end of this year as part of the luxury building boom gripping the Sydney CBD.

from The Sydney Morning Herald & The Australian