Maison Margiela, headed by John Galliano, reports 20% sales increase

Although Maison Margiela parent company Only the Brave (OTB) doesn’t normally disclose sales figures for its individual brands (it also owns Diesel, a not-yet-profitable Marni and Viktor & Rolf), a spokesperson said the brand’s sales have increased by “at least 20 percent” since Galliano’s appointment, clarifying a recent statement chairman Renzo Rosso made to Reuters.

The sales jump is a better indication of how Margiela customers feel about John Galliano (Creative Director of Maison Margiela) than the salability of his actual designs, since most of his work has yet to hit the sales floor. So far, he’s presented a spring 2015 couture collection and a fall 2015 ready-to-wear collection.

Maison Margiela, Spring Summer 2015