LVMH’s L Capital invests in Seafolly

Australian swimwear company Seafolly has partnered with L Capital — the Asian private equity fund sponsored by LVMH Moët Hennessy Louis Vuitton — which has acquired a majority stake in the brand.

“L Capital said that it was looking for iconic Australian brands with global potential,” Seafolly’s CEO, Anthony Halas. “We are going to aggressively develop the non-swim parts of the range and improve and expand on the product offering to make Seafolly a true lifestyle brand.” The financial terms of the arrangement were not released. The deal was 12 months in the making, according to Halas.

Seafolly, Spring Summer 2014