LVMH’s Berluti opens first ever full range boutique at Harrods, London
Less than two years ago, the son of Bernard Arnaud (the owner of the LVMH empire, Antoine Arnaud) took over the helms of iconic French ultra luxury shoe brand Berluti pledging to turn the brand into a full range menswear brand, the very first menswear brand of LVMH, the world’s largest luxury group. This summer, LVMH acquired for Berluti manufacturing facilities in Ferrara Italy (leatherwear, shoes, bags) as well as Parisian iconic tailor Arnys.
The Berluti Fall Winter 2012 / 2013 collection was designed by Alessandro Sartori formerly at Z Zegna, the younger line of Ermenegildo Zegna. Although made with the finest and most rare materials, the collection maintains an understated air, with very discreet logos. Prices range from US$ 1.500 for a pair of shoes, US$ 4.300 for a double-cashmere field jacket to US$ 35.000 for a crocodile day bag.
The full collection is currently only available at Men’s Tailoring on the ground floor at Harrods, the Berluti concession covering over 70 sqm. The stores on Conduit Street (soon to be extended) and Harriet Street, both in SW1, stock the shoes, leatherware, and a small selection Sartori’s menswear.