LVMH, owner of Vuitton opens hotel in Saint Tropez

White 1921 Hotel (LVMH Hotel), Saint Tropez

World largest luxury group LVMH, owner of Vuitton, Dior, Bvlgari etc, inagurated last week its brand new hotel WHITE 1921 in Saint Tropez. Located in the famous Place de Lice in St Tropez, LVMH’s White 1921 has just 10 rooms of which three suites and will stay open only until October 7th, with nightly rates from 290 euros to 990 euros. LVMH owns and operates the Cheval Blanc Hotel in Courchevel and has announced projects in North Africa. US media has been speculating earlier this year about an LVMH hotel project in Manhattan, however, there has been no formal confirmation.