LVMH opens its Museum outside Paris this October

World’s largest luxury group LVMH has announced the opening of ‘Fondation Louis Vuitton’, a new museum on the outskirts of Paris in Bois de Boulogne on October 27, 2014.

The museum will showcase the corporate art collection of LVMH, adding a new cultural and architectural attraction to the French capital. The foundation has set as its mission “to encourage and promote contemporary artistic creation both in France and internationally,” focusing on works of the 20th and 21st centuries.

Beyond the permanent collection, it will display artists’ commissions along with temporary exhibitions, and the building boasts an auditorium for performances and events.

Arnault commissioned famed architect Frank Gehry to conceive the building, which resembles a glass cloud drifting over the treetops of the Jardin d’Acclimatation in Paris. The structure covers 126,000 square feet, and contains 11 galleries, and terraces affording panoramic views of Paris and the lush park where it is set.

LVMH owner Bernard Arnaud characterized the foundation as a way to demonstrate how the “extraordinary economic success of the group” is due to “the outstanding success of our designers.” A vocal proponent of creativity and its transformative powers, Arnault said, “This a small payback to the public, and to our employees.”

Built at a cost sources pegged at well north of 100 million euros, or $136 million at current exchange, the foundation represents one of LVMH’s biggest gestures of art patronage.

The inaugural exhibition is to be devoted to Gehry’s architectural project for the foundation, concurrent with what’s billed as the first European retrospective of the architect’s oeuvre at the Pompidou museum, scheduled for Oct. 8 to Jan. 5, 2015.

Louis Vuitton Foundation Museum, outside Paris