LVMH looking to sell KENZO?

This week, international media has been reporting on LVMH Group’s intention to sell KENZO, one of its troubled fashion and accessories brands. KENZO, along with GIVENCHY, FENDI and CELINE has been one of the worst performing fashion and accessories brands of the LVMH Group which also owns world’s leading luxury fashion and leather accessories brand LOUIS VUITTON.

LVMH acquired KENZO in 1993 from designer Kenzo Takada for a reported EUR 64 million. More than 17 years after the purchase Kenzo’s annual turnover is at EUR 150 million, including not only apparel and accessories, but also perfumery, cosmetics and various licensing contracts i.e. home collection with Villeroy Boch.