Luxury watchmaker De Bethune changes ownership

De Bethune has sold the majority of its capital to an investment consortium led by Pierre Jacques, formerly CEO of De Bethune, and private equity investor Giovanni Perin.

Within the framework of this transaction, Denis Flageollet, co-founder and COO De Bethune, retains a substantial stake in the company. David Zanetta, the brand’s other co-founder, is stepping down and ceding all his shares. He had already withdrawn from the operational side of the company last year, on his 70th birthday, after an outstanding contribution to its expansion over the last 14 years.

The company has developed and produced no less than 25 calibres entirely in-house, around 30 world firsts, a number of patents, as well as 150 one-of-a-kind models. Its work has been honored in the most prestigious international competitions. De Bethune watches are intended for a worldwide clientele of collectors and connoisseurs. Together, the shareholders are planning new investments designed to strengthen the brand while maintaining a high degree of exclusivity.

Pierre Jacques, who will be taking up his new responsibilities on December 1st 2017, added: “by leveraging our network and our expertise, we are going to work with a view to further enhancing the reputation of this amazing brand and shaping the future of one of the finest Swiss watch Manufactures. I am looking forward to supporting De Bethune in this new growth phase, in close cooperation with Denis Flageollet.”

De Bethune DB28 ‘Kind of Blue’ Tourbillon

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