Luxury watches and jewelry sector continues to grow in Romania

The beginning of this month saw the opening of the new HELVETANSA multi brand luxury watches and jewelry shop on Bucharest’s leading high street Calea Victoriei. Covering a surface of 250 sqm on 2 levels, the Helvetansa shop includes brands such as Cartier, Vacheron Constantin, Piaget, Audermas Piguet, IWC, Jaeger-LeCoultre, Chaumet, Dior and Boucheron. The new shop also marks the debut of distribution for CHANEL watches in Romania. Helvetansa’s new location is actually a relocation of its former shop also situated adjacent to Calea Victoriei. The value of the investment in the new location is estimated at EUR 1 million.

CELLINI, the leading retailer of luxury watches and jewelry on the Romanian market also announced the opening of a new boutique on Calea Victoriei which will include brands such as Faberge, Mauboussin, Hublot, Omega and Brequet. The boutique will cover a surface of 55 sqm and will incorporate a new design.