Luxury hotel offers IPAD’s in all its rooms

The Plaza, New York

Luxury New York legendary hotel THE PLAZA, now managed by Fairmont Group announced it is introducing IPADS to all its rooms.

According to, the Apple tablets come loaded with Intelity’s ICE (Interactive Customer Experience) software, which allows the 5-star hotel’s pampered guests to order room service, request wake-up calls, or browse NYC travel guides, among other things. Guests can even adjust their room’s lights and temperature controls directly from the iPad.

“We chose the iPad because it is a great piece of equipment that is here to stay and won’t disappear tomorrow,” Shane Krige, general manager of The Plaza. “It brings another five star element to the hotel.”

Guests of The Plaza will also be able to access the hotel’s Virtual Concierge Application through ICE Mobile, which is available for download through iTunes for the iPhone, Blackberry and Android handsets.

As convenient as it may be for guests, the high-tech functionality isn’t only for them. By funneling guest service requests through the ICE system, the hotel’s managers are also able to better track how well their business is running, and make the system more efficient. “If you order a pair of slippers, the request will go directly to the slipper department with no intermediary,” says Krige. “The requests go directly to the end producer, so that they can be very efficient.”

Those guests who want a more human connection with their hotel experience need not fret, however. “[The iPads] are not meant to replace our concierge service and the personal touch we are known for,” says Krige. “It is to provide more choice. At a five star hotel you should have choices — if you want to use the iPad, you can do so. If you want a butler service, that is available, too. If you want to be left alone, that is a choice, as well. By putting the iPads in the guest rooms, we are bringing a new technology to everyone’s fingertips.”

Other major international luxury chains such as Mandarin Oriental and ONE & ONLY already encourage guests who prefer digital communication to send their requests by email. Therefore the general guest relations email address at One & Only Dubai is the key to solvng any matters from restaurant reservation to adding a new pillow to your bed. Mandarin Oriental Tokyo would take SPA bookings, respond to any in room requirements through email in a very short amount of time. Most likely the digital concierge will be implemented gradually by other major luxury hotels.

Oliver Petcu