Luxury eyewear brand Gentle Monster opens flagship store in Shanghai

Hugely popular luxury eyewear brand Gentle Monster has opened a new flagship store in Shanghai. It occupies a spacious ground floor space on a tree-lined stretch of Huaihai Zhong Lu, a busy artery in the city’s former French Concession.

The highly successful Korean eyewear brand,which has taken the industry by storm, has opened several striking flagship stores in the past two years, in Seoul, Seijing, Hong Kong and New York City.

The design concept of the Shanghai store, supervised by Creative Director Hankook Kim, is loosely inspired by an artisan’s workshop, and features a number of rooms, each with a distinctly different design. the settings are either functional or merely experiential, but always feature uniquely designed fixtures and furnishings that sets it apart from other Gentle Monster stores.

The new flagship store icarries the brand’s full range of prescription eyewear and sunglasses, in addition to a selection of collab models with brands such as Hood by Air, Opening Ceremony, and Six Lee.