Luxury e-commerce up 20%

Online sales of luxury goods are expected to grow at a staggering rate of 20% a year, reaching 11 billion euros by 2015. Major role played by social media: “luxury brands friends” on Facebook grow at 136% annual rate. Luxury consumers get more and more digital, in regards of both online sales and buzz in blogs, websites and online forums.

These are the main findings of the Digital Luxury ExperienceAltagamma Observatory, the study that analyzes the online presence and performance of high-end international brands and of the behavior of their customers that was presented yesterday in Paris and Milan.

JPMorgan forecasts global e-commerce revenue to grow dramatically this year to US$680 billion (Dh2.49 trillion), up 18.9 per cent compared with last year.