Luxury car sales on the rise in Poland
From January to November 2010, premium car brands found 19,300 customers in Poland for their top-of-the-range vehicles – four percent more than during the same period in 2009.
BMW is at the top of the list in terms of volume, with over 5,000 vehicles sold – some 20 percent more than the previous year. Next are Volvo and Mercedes, with each selling 4,200 vehicles, a figure which marked a one percent increase for Volvo and a decrease of six percent for Mercedes. Audi came in fourth with 3,800 units sold in Poland, marking an increase of seven percent.
Porsche sold 514 units in Poland in 2010, which accounts for a staggering 74 % increase compared to 2009. Luxury Japanese brand Infiniti also enjoyed a similar increase in sales, up by 68 %.
In terms of choice, the most popular models were SUVs, best sellers being Mercedes M-Class (1,600 sold), followed by the BMW X5 (1,400 units sold) and two Volvo, XC90 and XC60.
The luxury auto market in Poland is further expanding. In 2010, Ferrari opened its first dealership in Poland and Maserati is set to open a dealership by mid 2011.