Luxury brands take over Cannes during Film Festival this month
Louis Vuitton and Roberto Cavalli are among the international luxury brands to have recently opened dedicated stores during the upcoming 2011 of the CANNES FILM FESTIVAL. Chanel is the latest brand to announce the set up of a pop up store in Cannes, during the festival, at Majestic Hotel.
Other major luxury brands such as Yves Saint Laurent, Elie Saab, Gucci and Van Cleef Arpels are setting up showrooms at Martinez Hotel, mostly to provide assistance as well as last minute ”touches” for the hundreds of celebrities who will be wearing luxury branded clothing, accessories and jewellery.
Chanel will set up its temporary showroom at the luxury Eden Roc Hotel, in a large suite, overlooking the Mediterranean. Karl Lagerfeld, himself, will be present for several trunk shows and fittings with his ”muse” celebrities as well as top haute couture clients who will be in Cannes for the duration of the Film Festival.
Swiss jeweller CHOPARD, which is also a main sponsor of the CANNES Film Festival, will organize on May 14th, its traditional Trophée Chopard event, which this year will celebrate 10 years under the patronage of Robert de Niro, who is also the President of the Jury of this year’s edition. The Chopard Trophee rewards the talent of two young actors, each year, counting among its previous winners: Marion Cotillard, Jonathan Rhys-Meyers, Diane Kruger and Gael Garcia-Bernal