Luxury brands power ranking
“The brands bought are actually more important than the level of money earned,” HSBC managing director Erwan Rambourg writes in his recent book, ”The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun.” Rambourg created a brand pyramid to show how major brands range in accessibility from everyday luxuries like Starbucks to ultra-high-end luxury like Graff diamonds. Still, brands that become too accessible are less appealing to superrich buyers. Louis Vuitton, for instance, is considered a “brand for secretaries” by many wealthy Chinese.
Here is the ranking: