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Luxury brands power ranking

Graff Diamonds $40 million convertible diamond watch, Baselworld 2015

“The brands bought are actually more important than the level of money earned,” HSBC managing director Erwan Rambourg writes in his recent book, ”The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun.” Rambourg created a brand pyramid to show how major brands range in accessibility from everyday luxuries like Starbucks to ultra-high-end luxury like Graff diamonds. Still, brands that become too accessible are less appealing to superrich buyers. Louis Vuitton, for instance, is considered a “brand for secretaries” by many wealthy Chinese.

Here is the ranking:

Luxury Brands Power Ranking

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