Luxury Brands Maintain Upward Momentum for Starwood Hotels
At the 2014 edition of the International Hotel Investment Forum (IHIF) in Berlin, Starwood Hotels confirmed it will continue to grow its luxury brands in Europe, where it operates nearly 50 hotels under the St. Regis, W Hotels and Luxury Collection brands. The company has five new luxury hotels under development in Europe, including W Hotels in Amsterdam, Milan and Tel Aviv, The St. Regis Istanbul and the addition of Hotel Bristol, a Luxury Collection Hotel in Odessa (Ukraine). Starwood is in advanced discussions for five additional luxury hotels on the continent.
Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East, said: “The Luxury Collection caters to those looking for authentic travel experiences that combine local culture, lifestyle and architecture. The expansion of this brand in Europe reflects demand across both established city and resort destinations, as well as an opportunity to develop unique travel offerings in emerging markets together with our partners. With the large landscape of independent luxury hotels in Europe, many of which are seeking a strong brand and global selling power, we expect some well-established conversion opportunities in key European cities this year.”
Together with its owner partners, Starwood continues to make significant investments to restore and enhance several of the company’s iconic European luxury hotels. In the past two years, Starwood and its partners have invested more than 150 million Euros to restore four of Europe’s most iconic hotels under The Luxury Collection brand – The Gritti Palace in Venice, Prince de Galles in Paris, Hotel Alfonso XIII in Seville and Hotel Maria Cristina in San Sebastian. Additionally, The Luxury Collection has unveiled restored public spaces and enhanced guest accommodations at the historic Hotel Bristol in Vienna, Hotel Danieli in Venice and The Park Tower in London while introducing new villas at Hotel Pitrizza and Hotel Romazzino in Sardinia and branded residences at Pine Cliffs in the Algarve.