Louis Vuitton’s first ever fragrance will be launched later this year, only avaialble in its stores

Louis Vuitton reconfirmed this week it has hired reputed French ”nose” Jacques Cavallier Belletrude to create the brand’s first ever fragrance. Cavallier Belletrude is the nose behind several successful fragrances such as L’Eau d’Issey, Poeme of Lancome, Cinema by Yves Saint Laurent, Jean Paul Gaultier Classic. The Louis Vuitton fragrance will only be available at Vuitton stores. Louis Vuitton used to market its own fragrance in the 1920′ and 1930′, however, it was discountinued shortly.