Louis Vuitton to open this month in Shanghai its first maison flagship store in China
To celebrate the brand’s 20th anniversary in China, Louis Vuitton will open its first Maison in Shanghai on July 21. Located at Plaza 66, the four-level store marks the brand’s 16th Maison worldwide and houses leather goods and ready-to-wear for women and men, luggage, watches and jewellery, footwear including made-to-order in addition to rare products.
The space also features specially commissioned artworks by Chinese and international contemporary artists as well as a five-metre high pagoda sculpture. Plaza 66 will also play a host to an exhibition to mark the journey of the Louis Vuitton Express from Paris to the Bund, taking place July 18-August 8. For this occasion, Louis Vuitton and photographer Todd Selby have teamed up for a video following the path of the Louis Vuitton Express train from Paris to Shanghai.
Louis Vuitton’s Maison flagship stores are much larger than its regular stores and command a full range of products and services. VIP services exclusively available at Louis Vuitton Maisons include: bespoke shoes (Milan), customized tea trunks (Taipei), bag bar (London), travel room (Singapore), cinema (Rome) etc. Recent Louis Vuitton Maison openings include: Milan, Rome and Taipei. Other Louis Vuitton Maisons are located in Paris (largest in the world), London, Sydney, Singapore, Vancouver.
Louis Vuitton – Paris to Shanghai train (video)