Louis Vuitton to open in Venice its second Maison in Italy
Following its recent collaboration with eccentric Japanese artist Yayoi Kusama, Louis Vuitton is keeping up pace with rival house of Prada by re-enforcing its connection with arts, announcing its participation at the 13th edition of the Venice Biennalle (International Architecture Exhibition). Louis Vuitton is featuring an exhibition entitled ”Nicholas Hawksmoor: Methodical Imaginings”, curated by Mohesen Mostafavi, the Chair of the Harvard Graduate School of Design. Mostafavi’s exhibit will illustrate the unique style of the British 18th century architect, through one of its most famous churches he built in London, which is pictured in Helen Binet’s black and white sketches.
Banking on Italy’s powerful luxury market which attracts millions of wealthy foreign visitors, Louis Vuitton is opening in Spring 2013 its 17th worldwide Maison flagship type store in Venice. The Venice Maison of Louis Vuitton will feature an art gallery open to the general public and will be located within steps from the famous Piazza San Marco, at the crossing of Calle Vallaresso and Calle del Ridotto, a space formerly occupied by the Mondadori book shop.
Louis Vuitton inaugurated earlier this year its Maison flagship store in Rome and an enlarged flagship store in Milan’s Via Montenapoleone. Vuitton’s retail strategy for Italy in 2013 also include the enlargement and renovation of its store in Florence and the renovation of the store in Milan’s Galleria Vittorio Emmanuele.