Louis Vuitton to open first flagship store in Morocco this year

Louis Vuitton will inaugurate this October its first flagship store in Morocco. The 200 sqm store will be opened in Casablanca, within the luxury area of the upcoming Morocco Mall. The brand already operates two smaller stores within the Hyatt Hotel in Casablanca and the Sofitel Hotel in Marrakech, both stores selling only leather goods. The new flagship store will include a wider range of products, including ready to wear.

The designated luxury area within Morocco Mall will also include Fendi and Gucci, both operated in franchising by the largest local fashion retailer, the Aksal Group which is also the co-owner and developer of the Morocco Mall. Aksal Group will also operate the Galleries Lafayettes Department Store within Morocco Mall.