Louis Vuitton takes over the windows of Printemps Paris and sets up pop-up
Reflecting Nicolas Ghesquière’s imagination, Faye Mcleod, Louis Vuitton‘s visual image director has designed 11 of Printemps Haussmann’s store windows. (Nicolas Ghesquière is the Creative Director of Louis Vuitton Women´s collections)
The futuristic interpretation includes mannequins which are suspended and backdropped by craggy terrain – landscapes reminiscent of Mars and the Grand Canyon- as if caught mid-act in outer space.
Beyond the visual dimension, Louis Vuitton has set up a pop-up in the atrium of Printemps featuring exclusive pieces from the ready-to-wear Fall Winter 2016 collection and the Petit Noé handbag decorated with travel stickers as well as many other variations from their Monogram World Tour collection.
The latest fragrances collection of Louis Vuitton, Les Parfums, will also be available, marking the first time in 70 years the brand has released a perfume collection.
The collection is entitled ´Louis Vuitton loves Printemps´ and will be available 27 August to 22 October 2016.