LOUIS VUITTON scores at FIFA World Cup
Louis Vuitton have annouced that the official trophy will be presented in a specially created Vuitton bag. It is the first time a luxury brand the caliber of Vuitton gets involved in football. The presence of Vuitton at this year’s World Cup in South Africa has already been anticipated by a clever media campaign which started two weeks ago, featuring world football legends Pele, Maradona and Zidane. The Vuitton ads feature the three legendary footblallers playing table soccer.
Louis Vuitton’s strategic decision to be featured at FIFA World Cup, in front of millions of TV viewers worldwide could not be more inspired, especially considering Louis Vuitton is one of the favourite luxury brands of most famous international football players.