LOUIS VUITTON remains number one most valuable luxury brand worldwide
In its 2009 report on the rankings of the value of brands, INTERBRAND has placed Louis Vuitton as the number one most valuable luxury brand, ranking 16th in the general ranking, which is lead by the non disputed leader Coca Cola. Second most valuable brand is Gucci (41st in general ranking) and Chanel comes in third (59th in general ranking). Hermes, Prada and Armani follow suit.
Armani, Cartier and Rolex decreased in value by 6% and Chanel decreased by 5% compared to 2008. Mass market brands such as H&M and Zara registered over 15% growth in their value.
With buying power decreasing during crisis, the value of the brand is more and more important for the consumer.