Louis Vuitton opened the first permanent pop-up store of the House, in Milan, inside the La Rinascente department store. The concept of permanent pop-up store is a real innovation for the House: the pre-existent Louis Vuitton Rinascente store gets a new guise. The ground floor becomes a temporary store with a constantly changing product animation and interior design. This enables the House to show the public a variety of new products.
The key feature of this new opening is ‘Masters’, a collection of bags and accessories realized in collaboration with Jeff Koons, who brought imagery from his long-standing ‘Gazing Ball’ paintings – a series of large-scale hand-painted reproductions of works by the Old Masters – to a range of Louis Vuitton products.
More from NEWS
Tamburins opens new store in Tokyo
South Korean luxury cosmetics brand Tamburins has landed in Tokyo with a flagship store, in tandem with the new retail space of affiliated eyewear …
Safilo full year 2023 profit drops 76 percent
Safilo Group closed the year 2023 with net sales of 1,024.7 million euros, down 2.3 percent at constant exchange and …
Gentle Monster opens new store in Tokyo at Aoyama
Luxury eyewear brand Gentle Monster has opened a new store in Tokyo at Aoyama. Occupying a sizeable two-level space on …