Louis Vuitton opens men´s pop-up store in Soho, New York

Louis Vuitton will be launching a New York pop-up location. The store, located in Soho across from Louis Vuitton’s flagship location, will be focused solely on the Louis Vuitton’s Spring/Summer 2017 menswear offerings. The news of the retail venture broke just a day after the historic house’s internet-breaking collaboration with Supreme was unveiled at Louis Vuitton’s Fall/Winter 2017 runway show.

This is the first time Louis Vuitton has launched a menswear pop-up in New York City. The interior of the shop, boasting black-and-white illustrations of animals, in reference to the African inspiration of Louis Vuitton’s recent collection, is designed in partnership with Dino and Jake Chapman.

The store will offer strictly Spring/Summer 2017 products, including the ready-to-wear, accessories, and footwear products. It will also stock a product collab with the Chapman brothers, which sees the duo’s illustrations on leather bags, sweaters, and t-shirts.

The Louis Vuitton men’s pop-up was previously based in Sydney, Australia, for all of December before moving Stateside. The Australian outpost of the pop-up was created in partnership with 3D printers Omus, a collaboration that birthed a massive 3D printed structure to hold Louis Vuitton’s wares.

The Louis Vuitton’s temporary store will be open until March 31st, 2017.