Louis Vuitton opens its Maison flagship store in Rome
Situated in the Lucina Square within the former Etoile, Rome’s very first cinema, built in 1907, the new Louis Vuitton Maison flagship store covers three floors. One of the 14 Maison type of flagship stores of Vuitton worldwide, the Louis Vuitton Maison Etoile Rome is the only one to include a library room, which is actually dedicated to Italian cinema, especially Rome’s iconic Cinecitta film studios.
Interior designer Peter Marino recreated a Baroque style interior placing emphasis on the main, grand staircase which resembles the strip of a film. The thin columns and the transparent ceilings add to visibility and natural light. Onix and travertin have been Marino’s preferred materials for the interios of the store. Marino designed desks that look like travel trunks, covered in a goat hide patchwork as well as tables made with python skin.
Apart from the already ”standard” feature in a Maison type of flagship such as a Bag Bar, a Trunk Room, Haute Maroquinerie (high end leather goods), the Vuitton Maison in Rome includes some exceptional features such as a unique 19 seat cinema, which will screen short movies by famed directors. The entire collection of trunks and luggages made for the ”The Darjeeling Limited” movie by Wes Andersen is also on display at the new Vuitton Maison in Rome.
The event inaguration in Rome was attended by French actress Catherine Deneuve and her daughter Chiara Mastroiani, Cate Blanchett along Italian celebrities.