LOUIS VUITTON opens its first ever airport shop

LOUIS VUITTON has previously resisted the temptation to open in airports and has even made a policy of staying out of airport retail. Things have changed and Louis Vuitton has announced the opening of its first airport shop within Seoul’s main international aiport (Incheon). The French brand has signed a partnership with the Shilla Group, owned by giant Samsung, which operates the Airstar Avenue shopping gallery within the airport. The opening seems to have been motivated mostly by the increasing high number of Chinese travellers, the Seoul airport offering direct connections to 35 cities in China. Vuitton already operates 29 shops in South Korea.