Louis Vuitton obtains “Poinçon de Genève” distinction

Louis Vuitton has obtained the “Poinçon de Genève” and entered the inner circle of the watchmaking houses that bear this certification. With this distinction, a new case, a never before seen skeleton tourbillon movement and an exceptional degree of transparency, the Flying Tourbillon “Poinçon de Genève” watch is a major advancement for Louis Vuitton watchmaking.

The “Poinçon de Genève” is an independent institution regulated by the laws of the Geneva canton, which examines the manufacturing and finishing of all the components that go into making the watch. Whether its movement, case, workings, power reserve, precision or technical choices, all aspects of the watch are verified and certified. However Louis Vuitton’s approach to this tradition is unique and innovative.

The “Poinçon de Genève” states that the surface of each watch component must be decorated. Louis Vuitton fuels it with its modern vision while retaining the purest of all finishes. The V of the tourbillon cage at 6 o’clock is entirely block-polished and has a mirror-like shine. The bridges at the back of the movement are all horizontal satin-brushed. All the bridges on both faces are bevelled. Their flanks are thoroughly satin-brushed. Even their invisible side, hidden by other elements, are circular-grained or finished by the watchmaker.

The LV104 calibre was developed entirely from scratch by La Fabrique du Temps Louis Vuitton. In fact, fulfilling the criteria of the “Poinçon de Genève” means designing the movement according to it from the first component. From this blank page came the most aerial of movements ever designed by Louis Vuitton. The skeleton calibre appears to be suspended in mid-air by invisible forces, as if floating inside its 950 platinum case. The skeleton structure is ingrained in the Louis Vuitton watchmaking culture but it had never been taken so far in terms of slimness. This goal has been achieved by adopting a minimalist approach to construction, with only 168 components. Its lightness begins with simplicity and continues in a delicate skeleton.