LOUIS VUITTON new ad campaign aims more upscale positioning

LOUIS VUITTONs latest ad campaign features three of the worlds most famous astronautes, thus making an abrupt turn from the pop celebrity campaigns, Madonna being the latest in a series of star campaigns. The world financial crisis has determined many top international luxury brands to reconsider their positioning, by re-discovering their heritage, intelectual values and sustainability. The new Vuitton campaign features 3 American astronauts among them, Sally Ride, the first woman to have travelled in space.