Louis Vuitton and Tiffany open new stores at Selfridges Birmingham

Tiffany & Co. has opened a 1,400 sq ft boutique on the fourth floor of Selfridges Birmingham, designed by an in-house team following the brand’s aesthetic guidelines. The boutique features the brand’s jewellery collections including diamonds and gemstones, as well as fashion jewellery.

The jeweller said Birmingham was chosen for the new store as the city has a “growing luxury marketplace with a vibrant cultural scene”. The company, known for its signature aqua blue packaging, has two existing stores in Selfridges branches in London and Manchester.

Joining Tiffany & Co at Selfridges Birmingham is Louis Vuitton, which has launched a 1,700 sq ft store stocking the new ‘Masters’ collection in collaboration with Jeff Koons, alongside men’s and women’s leather goods, accessories, shoes and women’s fragrance.

The 270,000 sq ft Selfridges Birmingham is located in Bullring shopping centre. Michaela Moore, General Manager of the mall said: “Combined with the opening of Fumo in Selfridges last month, Bullring now boasts a mix of luxury brands more akin to central London than ever before.”