Loro Piana opens new flagship store in Paris at Avenue Montaigne

Loro Piana has recently opened its new store at 38 Avenue Montaigne in Paris. Promenade Pour un Objet d’Exception, a special event created for the occasion, invites visitors to discover the unique savoir-faire of the Italian house and the story of its exceptional cashmere.

Loro Piana has relocated from 8 Avenue Montaigne for No. 38, moving up the prestigious avenue towards the Rond-point des Champs Elysées. Located within a historic hôtel particulier, the new store provides an intimate and sophisticated atmosphere. Exquisitely noble materials including stone and wood combine with precious cashmere and vicuña fabrics, spanning 1,200 square meters of floorspace, with a VIP room on the top floor.