Longchamp opens in London new European flagship store, Sept 14

French privately owned luxury house of Longchamp is opening September 14th in London, on Regent Street, its brand new European flagship store. The new Longchamp store will cover 300 sqm on two floors, which will be separated by a large mezzanine dedicated entirely to the house’s world-famous Le Pliage collection, while the ground floor will house women’s bags, accessories, shoes and Ready to Wear.

The First floor will be home to men’s collections and luggage. The mood throughout will be light, elegant and relaxed with clean lines. Natural materials such as stone, marble, glass, wood and leather recall Longchamp’s heritage of craftsmanship.

The inauguration will be marked with a lavish event, amid the London Fashion Week. Longchamp was founded in Paris in 1948 by Jean Cassegrain, and the company is still owned and run by the Cassegrain family.